wichita.edu
… Can we get you info?” Content and Channel Optimization To be effective, content should be optimized for each social and digital channel. Always create and optimize content with a view to it being shared, not merely consumed. Facebook optimization Optimum: Two to four updates daily, spread throughout the day. Take advantage of Facebook’s live video feature…
https://www.wichita.edu/services/strategic_communications/brand_standards/social_media_playbook.php