Marketing Major

Bachelor of Business Administration degree

Department of Marketing

Marketing involves the design, pricing, promotion, and distribution of goods and services for consumers. Marketing encompasses consumer behavior, retail business site selection, store layout, distribution, promotion of new and existing products or services, impact of foreign cultures on marketing systems, budgetary issues, market information gathering, and sales force management.

The Marketing Department at Wichita State University provides students with classes designed to help students grasp the critical role of marketing in analyzing consumer needs and the importance of securing information designed to ensure that goods, services, and ideas created by a firm match buyer expectations. Also available is an emphasis in real estate.

Foundation Skills
ENGL 100/101 – College English I
ENGL 102 – College English II
COMM 111 – Public Speaking
MATH 111 or 112 – College Algebra or Pre-Calculus
General Education Requirements
Fine Arts Intro
Hum Intro 
Econ 201 
Math 144 
*First Year Seminar    Please See an Advisor   
     IB 333
     ENTR 310
     FA/HUM/MNS 300+ level
Advanced Standing Requirements
MATH 144  – Business Calculus
ECON 201 – Macroeconomics
ECON 202 – Microeconomics
ECON 231 – Business Statistics
ECON 232 – Statistical Software Applications - 1 cr.
BADM 100 - Exploring the World of Business
BADM 162 – Business Software: Excel - 1 cr.
ACCT 210 – Financial Accounting
ACCT 220 – Managerial Accounting
 
NOTE: All courses are 3 credits unless noted otherwise
Business Core Requirements
MKT 300 – Marketing
ENTR 310 – The Entrepreneurial Experience
IB 333 – International Business
FIN 340 – Financial Management I
DS 350 – Introduction to Production & Operations Management
MGMT 360 – Principles of Management
MIS 395 – Management Information Systems
BLAW 431 – Legal Environment of Business
MGMT 681 – Strategic Management
Marketing Major Requirements
Required Courses
MKT 403 - Marketing Research
MKT 405 - Consumer Behavior
MKT 609 - Marketing Programs
 
Directed Electives
Select 6 credit hours from the following:
MKT 404 - Retail Management     
MKT 601 - International Marketing
MKT 607 - Promotion Management 
MKT 608 - Selling & Sales Force Management
 
Approved Electives
Select 6 credit hours from the following:
Comm 312 - Nonverbal Communication
Comm 325 - Speaking in Business and the Professions
ENTR 620 - Growing and Managing an Entrepreneurial Firm
ENTR 668 - New Venture Development
ENTR 706 - Seminar in New Product and Technology Development
HRM 466 - Fundamentals of Human Resource Management
MGMT 462 - Leading and Motivating
MGMT 463 - Building Effective Work Teams
MGMT 680 - Making Effective Decisions
MKT 481 - Cooperative Education
Specific Requirements for Marketing Majors
  • MKT 300 must be completed with a grade of C+ (2.30) or better.
  • All majors must have at least 12 unduplicated credit hours.
  • Marketing major consists of 21 credit hours.

Marketing Degree Completion Plan PDF