Bachelor of Business Administration
Marketing involves the design, pricing, promotion, and distribution of goods and services for consumers. Marketing encompasses consumer behavior, retail business site selection, store layout, distribution, promotion of new and existing products or services, impact of foreign cultures on marketing systems, budgetary issues, market information gathering, and sales force management.
The Marketing Department at Wichita State University provides students with classes designed to help students grasp the critical role of marketing in analyzing consumer needs and the importance of securing information designed to ensure that goods, services, and ideas created by a firm match buyer expectations. Also available is an emphasis in real estate.
- MKT 300 must be completed with a grade of C+ (2.30) or better.
- All majors must have at least 12 unduplicated credit hours.
- Marketing major consists of 21 credit hours.