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…reactions to changes in the marketplace and consumer reaction to
pricing strategies.
PUBLISHED RESEARCH
Matthews, A. L., Cockrell, S., & Walker, K. L. Brand Management of Natural Spaces: The Impact of Natural Space Authenticity on
Consumer Outcomes. Forthcoming at the Journal of Public Policy & Marketing, 07439156231172517.
Manis, K. T., Cockrell, S., &…
https://www.wichita.edu/academics/business/marketing/_documents/Cockrell.pdf