Wichita State TV
Media Resources Center/University Relations Guidelines
http://www.youtube.com/WichitaStateTV
Purpose
WSU’s YouTube.edu site is designed to enhance the mission of Wichita State University
as Kansas’ only major research university in a metropolitan area.
Objectives
1. Become the official WSU presence on YouTube.
2. Provide a setting for sharing appropriate video content with WSU supporters, students,
faculty, staff and alumni.
3. Provide a setting for sharing videos that may be longer than ten minutes in length.
4. Adhere to all related policies and laws, including YouTube’s guidelines on educational
content.
5. Control content according to the policies of WSU.
6. Fully support the mission and brand direction of WSU.
Criteria for evaluation
Video content placed on WSU’s YouTube.edu site must meet the following criteria:
1. It supports the mission and brand direction of WSU and does not cast WSU in a
negative or controversial light.
2. It fits YouTube’s policy of providing content that is educational, not promotional,
in nature; it does not overtly promote an event, program, product, department, or
the university in general.
3. It does not violate prevailing laws governing copyrighted and trademarked material.
4. It is of interest to the broad WSU community, including students, prospective
students, faculty, staff, alumni, donors, and other supporters.
5. Whereas video of any quality can be uploaded by the individual to the YouTube
site, WSU’s EDU site is reserved for videos that meet professional standards. For
example:
a. Copyright releases for speakers, panelists, background music, etc. must accompany
the submission of the video.
b. Presentations that include PowerPoint text or other accompanying visuals must
be easily readable, preferably with the supporting screens edited into the final video
from a digital source—as opposed to one camera panning from speaker to screen.
c. Light on the subject(s) should be white-balanced and even.
d. The production should avoid excessive panning, tilting, zooming, and unsteady,
hand-held shots.
e. Names and titles should be provided for principle speakers.
f. Audio should be “up front,” preferably through the use of handheld or lapel microphones.
Speech should be easily understood, with little noise or distraction.
6. Other than postings of WSU’s Commencement ceremonies, the videos on this site
should not exceed one hour in length. For today’s audiences, shorter is always better.
7. The material may be left on the site for long periods, or it can be date-stamped.
8. Ownership of materials will be in accordance with WSU's Policies and Procedures on Intellectual Property.
Evaluation and posting procedures
The Media Resources Center manages the content development of the WSU YouTube.edu
website with assistance from University Relations.
There will be a labor/equipment fee charged to recognize the costs associated with ingesting, encoding and uploading the video content. If requested, a DVD copy of the uploaded program will be provided to the client along with the original recording. The MRC will not provide storage for materials once they are uploaded to the YouTube server.
Uploading will be completed on a first-come/first-served basis, depending upon the workload of MRC’s Video Services unit.
The person or unit submitting a video for consideration will be asked to write a short description (a maximum of four sentences) and to suggest keywords that will make the topic most accessible in searches.
Inquiries and submissions should be directed to the executive director of the MRC. The MRC will conduct a preliminary evaluation and post video material to the WSU YouTube.edu website.
In cases where the MRC feels broader evaluation is warranted, or in cases of appeal, the Executive Director of the MRC, may consult with WSU’s Web Content Manager, and the Associate Vice President of University Relations.
Any further appeal can be made to the University’s Associate Provost and Chief Information Officer.
Guidelines/YouTube.edu rev. 04/06/11