Web Standards and Content Creation

Wichita State websites use the design tools available within our Content Management System (CMS). For more information on web design standards, including guidelines on web templates, selecting images and digital messaging, visit wichita.edu/webguides.

Broadcast Standards

In any university video project, the Wichita State primary Institutional logo should appear near either the opening or close. The institutional logo must follow the visual identity standards. It must not be animated to explode, erode, flip, melt, spin, extrude, become three-dimensional or disintegrate.

Wichita State Visual identity standards regarding typography apply in video projects when referring to the university, and the three core identity fonts (Klavika, Bodoni and Adobe Garamond) should be first choices when working with type.

Signage

Campus-Wide Outdoor Signage and Guidelines

The Office of Facilities Planning has developed a standard signage system to maintain consistency among outdoor signage and wayfinding applications across the Wichita State campus. The signage system was designed to provide the greatest visibility and assistance to vehicle and pedestrian traffic while introducing a branded, cohesive and innovative aesthetic to the entire campus. For information about building or wayfinding signage, or for any signage needs, please contact the Office of Facilities Planning at (316) 978-3030.

VEHICULAR DIRECTIONAL

Vehicular directional signs should be placed near entrances to campus and at intersections. The content of these signs is intended to direct vehicular traffic to locations frequented by visitors and members of the public.

MAPS

Map signs should be placed along the perimeter of campus near parking lots and at bus stops. These signs direct foot traffic into the campus.

PEDESTRIAN DIRECTIONAL

Pedestrian directional signs should be placed at or near sidewalk cross-sections. These signs intended to confirm that an individual is headed in the correct direction to their destination, which was first identified on a map sign.

BUILDING IDENTIFIERS

Building signs should be placed near the primary entrance of a building or along roadways. These signs are intended to be visible from a distance and provide confirmation of a building or facility's location to both vehicular and pedestrian traffic.

WALL-MOUNTED ENTRANCE

Wall-mounted signs should be placed at the main entrance(s) of a building. The primary type is W-a, secondary is W-b and tertiary is W-c. The space next to an entrance and the makeup of that space (e.g. brick, glass, etc.) will determine which sign type should be installed. For information about building or wayfinding signage, please contact the Office of Facilities Planning at (316) 978-3030.

Outdoor Signage Guidelines for Innovation Campus Buildings

The campus-wide outdoor signage system will be applied to all Innovation Campus buildings. However, when the need arises for additional signage on the facade, which pertains to the corporate occupant of the building, the following guidelines are provided.

PARTNER COMPANY NAMES

The company name and logo should be spelled out using Klavika Bold Caps or company-specific font. The individual letters are achieved using channel lettering internally illuminated with white LEDs, face-lit white acrylic and micro-perforated film applied (to be black during the day, illuminated white at night), and where letters are mounted a half inch from the wall and the depth of each channel letter is 5 inches. Exact measurements will depend on the dimensions of the structure on which they are mounted.

PARTNER COMPANY LOGOS

Preference will be given to corporate logos created using quarter inch flat, cut-out aluminum, painted black and mounted a half inch from the wall. When standing alone, and not combined with channel letters, logos may be backlit. Final color and design will need to be reviewed and approved by the architectural review committee.

POWER AND WIRING

All wiring and power supplies should be concealed within raceways, preferably behind exterior walls. Outdoor Signage Guidelines for Wichita State Old Town Buildings The recommend the signage for Wichita State Old Town buildings carries forward the aesthetic established for the main campus.

BUILDING IDENTIFIER

Primary signage to identify a building includes the Wichita State University Institutional logo (logo, dots and wordmark), which is crafted out of aluminum, painted black and pinned off the walls. The words “Wichita State Old Town” are crafted from illuminated channel letters with a black micro-perf surface on the front face.

POWER AND WIRING

All wiring and power supplies should be concealed within raceways, preferably behind exterior walls.

WALL-MOUNTED ENTRANCE

Wall-mounted signs should be placed at the public entrance(s) of a building. The primary type is W-a, secondary is W-b, and tertiary is W-c. The space next to an entrance and the makeup of that space (e.g. brick, glass, etc.) will determine which sign type should be installed. The name of Wichita State affiliates occupying space within a building may be added to the wall-mounted signs, if approved by the Office of Facilities Planning. Wichita State affiliates in need of custom signage solutions should contact Gardner Design at (316) 691-8808 or mail@gardnerdesign.com. For information about building or wayfinding signage, please contact the Office of Facilities Planning at (316) 978-3030.

Indoor Signage and Wayfinding Guidelines

The Office of Facilities Planning has developed a standard signage system to maintain consistency among indoor signage and wayfinding applications throughout all Wichita State buildings. The signage system was designed to provide the greatest visibility and assistance to visitors of any and every building and facility, while applying a branded, cohesive and innovative aesthetic to the campus.

BUILDING DIRECTORIES

Building directory signs should be placed where they are visible upon entry to a building. Content of these signs should be limited to spaces that are accessible and frequented by visitors and the public. Individual offices and classrooms, unless otherwise approved, should not be included on building directories.

WAYFINDING

Wayfinding signs help guide visitors throughout a building. They should be placed near access points, such as elevators and stairwells to point visitors in the correct direction.

PERPENDICULAR

Perpendicular signs help identify highly frequented spaces that are not easily visible from an entry point. The presence of these signs should be limited throughout buildings and hallways so as not to overwhelm an area with signage.

PERPENDICULAR RESTROOM

Identify restroom spaces with these signs. Limit to one per restroom area, not per restroom.

RESTROOM

Restroom signs identify individual restrooms. These signs are attached to the wall, and exact placement should follow ADA requirements.

OFFICE, CLASSROOM, MEETING ROOM AND CUBICLE

These signs identify individual offices, classrooms, meeting rooms and cubicles. The signs accept paper inserts that can be personalized and changed as needed. Visit wichita.edu/roomsigns for instructions and templates to print these inserts.

UTILITY ROOM AND ACCESS SPACE

These signs identify utility rooms and access spaces. They are attached to the wall, and exact placement should follow ADA requirements. Wichita State affiliates in need of custom signage solutions should contact Gardner Design at (316) 691-8808 or mail@gardnerdesign.com. For information about building or wayfinding signage, please contact the Office of Facilities Planning at (316) 978-3030.

Fleet Graphics

The Wichita State institutional logo translates well to fleet graphics and serves to unite a diverse array of different fleet vehicles while providing an effective exposure for Wichita State's identity. In some instances, the preferred horizontal institutional logo may not be ideal for logo size and proportion. in those cases, switching to the vertical institutional logo is allowed if doing so allows for a larger and more prominent visual impression. On all vehicles, the institutional logo is required on the driver and passenger side doors. Wichita State fleet vehicles should be white with horizontal (preferred) or vertical configurations of the institutional logo in all black or black and Shocker Yellow™.

Pursuant to University policy and state law, and to preserve the longevity of campus property and ensure uniformity of university visual standards, employees are prohibited from placing any non-Wichita State branded stickers, clings, signs, logos, or vinyls on or to WSU-owned or leased vehicles or transportable equipment. This shall include cars, trucks, trailers, golf cars, and utility vehicles.