The Wichita State stationery system is one of the most widely used and most prolific pieces of the identity. At every use it provides a face to the public and a chance to communicate and solidify the Wichita State brand. For this reason, a comprehensive stationery system has been developed to accommodate the needs of the colleges, departments and other entities at Wichita State.
Due to the number of departments, schools, centers and campuses, it is imperative to maintain consistency in all pieces of Wichita State stationery. Using properly branded stationery materials allows each of the university components to speak with a unified voice that complements the overall strength of Wichita State University as a brand. Stationery materials (letterhead, envelopes and business cards) are printed with two colors; black and Shocker YellowTM, and must be ordered through the official university stationery printer online at wichita.edu/services/printing.
All stationery materials (letterhead, envelopes and business cards) must be preprinted on official paper approved for this purpose. Stationery materials may never be created using a nonapproved printer or recreated digitally, such as in a Microsoft Word® template.
The only exception to this rule is Wichita State memohead. Memohead is available in a Microsoft Word® template form through Shocker Printing. A small fee is charged for creating memohead templates for departments.
Correspondence System Examples
The stationery system is one of the most widely used and most prolific pieces of the Wichita State identity. At every use it provides a face for the university to the public and a chance to communicate and solidify the Wichita State brand. For this reason, a comprehensive stationery system has been developed to accommodate the needs of the colleges and departments at Wichita State.
The stationery system is printed with two colors; black and Shocker Yellow™.
For business letters composed on Wichita State stationery, the preferred typeface
is Adobe Garamond, set at 11 point using
single-line spacing, aligned left. When Adobe Garamond is not available, the font
Georgia is acceptable as a less preferred
alternate. Georgia is a resident font on all PC and Mac systems and is available in
virtually every situation.
The stationery system is printed with two colors; black and Shocker Yellow™.
For addressing envelopes on Wichita State stationery, the preferred typeface is Adobe Garamond, set at 11 point using single-line spacing, aligned left. When Adobe Garamond is not available, the font Georgia is acceptable as a less preferred alternate. Georgia is a resident font on all PC and Mac systems and is available in virtually every situation.
From time to time new needs for extensions of the stationery system will arise. Using the standards and graphic style established in this manual for the stationery system, it is easy to maintain uniformity on any new stationery materials that need to be created. Several of the current collateral items of the stationery system are displayed below.
While the preferred versions of the collateral stationery items are printed in two-color printing, when budget dictates a necessity for it, one-color printing may be used. Please visit wichita.edu/visualstandards.
Note that memohead is available in a Microsoft Word® template form through Shocker Printing Solutions. A small fee is charged for creating memohead templates for departments.
The stationery system is a widely used and prolific piece of the Wichita State Athletics identity. At every use it provides a face for the Wichita State public and a chance to communicate and solidify the Wichita State Athletics and Wichita State University brands.
Stationery materials (letterhead, envelopes and business cards) are printed with two colors, black and Pantone® 109u (yellow), and must be ordered through the official university stationery printer online at wichita.edu/stationery.
All stationery materials (letterhead, envelopes and business cards) must be preprinted on official paper approved for this purpose. Stationery materials may never be created using a nonapproved printer or recreated digitally, such as in a Microsoft Word® template.
The only exception to this rule is Wichita State memohead. Memohead is available in a Microsoft Word® template form through Strategic Communications. A small fee is charged for creating memohead templates for departments.
