Entrepreneurship Research Series



ignitor 2.0

Next Session(s):

September 19 - October 17
Tuesdays | 5:30 - 8:00 pm
(With the exception of October 10)

November 7 - December 5
Tuesdays | 5:30 - 8:00 pm
(With the exception of November 28)

Customer engagement starts before your product or business is even launched by talking directly to your future buyers to gain vital feedback on your idea and business strategy. This process of collecting evidence that your idea has value is “Customer Validation”.

Customer validation can help you accurately define your target market, pricing strategy, and value proposition. By talking with potential customers, they will help you understand if your product solves a need for them and what value your product or business will have.

The process of customer validation is an art. In ignitor 2.0 you will learn the tips and tricks of talking with potential customers to gain valuable feedback through open ended questions. You will also identify your unique value proposition and start developing a business model canvas that will lead you to a solid business strategy and how you will make money.

ignitor 2.0 is for innovators and entrepreneurs who have completed ignitor 1.0 or have clearly defined how their idea solution solves a particular problem and are committed to mapping and digging into the steps towards launching their startup.

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